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The Woolmark Company Partners with KaDeWe to Celebrate The Berlin Wool Lab Project

By   /   March 1, 2016  /   No Comments

Canberra, Australia  – The Woolmark Company and KaDeWe hosted an exclusive event on February 23 to present the culmination of The Berlin Wool Lab Project, a 12-month collaboration that has inspired and connected some of Germany’s top emerging design talent with some of the best Merino wool fabric suppliers in the world.

Window displays at luxury department store KaDeWe, in Berlin, showcase a selection of looks created by Germany’s top emerging design talent who sourced Merino wool fabrics from The Wool Lab SprIng/Summer 2016

Under the guidance of leading fashion journalist Melissa Drier, 12 designers were selected to participate in the project in February 2015 and were offered support from The Woolmark Company in obtaining their preferred fabrics from the Spring/Summer 2016 edition of The Wool Lab.

Created twice a year by The Woolmark Company, The Wool Lab is an innovative seasonal guide to the best selection of commercially available wool fabrics and yarns in the world. Outlining the emerging macro-themes from fashion and other fields, it influences emerging fashion trends and both inspires and informs the textile industry, fashion professionals and retailers about the vast potential and trans-seasonal properties of this premium, natural fibre.

Over the past 12 months, the chosen designers in The Berlin Wool Lab Project have been developing the Merino wool fabrics into outfits within their Spring/Summer 2016 collections, which are now on show in window displays and in-store at KaDeWe until early March.

The Woolmark Company, the world’s leading authority of Merino wool, is proud to have partnered with Berlin’s largest department store on this innovative project.

“We were delighted to have the support of KaDeWe in celebrating this exciting project,” said Stuart McCullough, Managing Director of The Woolmark Company. “Inspired by The Wool Lab, we have connected emerging designers in Berlin with some of the best mills in the world, allowing them to discover and be inspired by the latest developments in Merino wool fabrics. We are extremely impressed by the final garments that they have produced.”

Petra Fladenhofer, Director of Brand and Marketing for The KaDeWe Group, explained: “We want to provide a platform for young designers and new ideas – we believe that this is what the customers of an international, renowned department store expect.”

Melissa Drier outlined the background to the project: “Independent designers often have difficulties sourcing high quality textiles. The Wool Lab for Spring/Summer 2016 not only excited me with its innovative wool developments, but it seemed like a great vehicle to connect designers to top mills and help get more wool on the Berlin runway. With The Berlin Wool Lab Project, we aim to underscore Berlin’s varied fashion signatures as well as Merino wool’s innate versatility.”

Source: The Woolmark Company

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