Loading...
You are here:  Home  >  Enewsletter  >  Current Article

NRF Forecasts Holiday Sales to Increase between 3.6 and 4 Percent

By   /   October 20, 2017  /   No Comments

Washington D.C., United States – The National Retail Federation announced today that it expects holiday retail sales in November and December – excluding automobiles, gasoline and restaurants – to increase between 3.6 and 4 percent for a total of $678.75 billion to $682 billion, up from $655.8 billion last year. 

“Our forecast reflects the very realistic steady momentum of the economy and overall strength of the industry,” NRF President and CEO Matthew Shay said. “Although this year hasn’t been perfect, especially with the recent devastating hurricanes, we believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season.”

“Although this year hasn’t been perfect, especially with the recent devastating hurricanes, we believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season.” says Matthew Shay, NRF President and CEO.

Historical Holiday Forecast

Holiday sales for 2017 are expected to increase by between 3.6 – 4% over 2016.

On April 26, 2017, unadjusted estimates of sales were revised by Census for 2016. Growth rates are based on the most comparable data available. NRF holiday spending is defined as the months of November and December.

Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday, giving consumers an extra weekend day to complete their shopping.

This year’s forecast would meet or exceed last year’s growth of 3.6 percent and the five-year average of 3.5 percent.

To view the full report click here

Source: National Retail Federation

    Print       Email

Leave a Reply

Your email address will not be published. Required fields are marked *