Sydney, Australia – The cotton fields of Narrabri played host to an exclusive group of leading Australian fashion industry figures, retailers and designers at a tour held on Tuesday 28 April, 2015.
The trip – incorporating a tour of two cotton farms during harvest and a cotton gin during processing – showcased the Australian cotton industry’s innovative and responsible approach to production.
Cotton Australia CEO, Adam Kay, says the tour was an overwhelming success and helps to close the gap between the field and fashion.
“Australian and international designers and brands love working with cotton due to its natural properties – it’s breathable, durable, soft and comfortable for end-users, that’s why it’s the world’s number one natural fibre,” Mr Kay says.
“And while we used the trip to reinforce these messages, it was really about inviting the fashion supply chain to take a deeper look into the industry that we’re so proud of.”
“There’s nothing more powerful than growers sharing their story first-hand as they’re standing in the middle of fully matured cotton fields, with harvest in full swing, and we were able to share the achievements of the industry as a whole.”
“Through these events, and our broader Cotton to Market program, we’re starting to better connect the cotton supply chain and end-users with the story of the people growing our magnificent natural fibre.”
Mr Kay says Cotton Australia’s broader Cotton to Market program has prompted increased interest in the Australian cotton industry’s story from iconic Australian and international brands and retailers who have an increased awareness of their supply chains.
“Our efficient, responsible, and modern industry in Australia produces some of the highest quality, highest yielding cotton in the world using fewer natural resources than ever before.”
“We’ve seen reduced insecticide use by 95% in the last 15 years, a 40% increase in water productivity over the last decade, and it takes 30% less land to produce one tonne of cotton lint compared to 15 years ago,” Mr Kay says.
Attendees on the tour included:
- Kirstie Clements, author and former editor-in-chief of Vogue Australia,
- Apparel Group (Sportscraft, Saba, Willow, Jag) CEO, Adrian Jones
- Sydney-based Circle Park designer, Tim Sutton
- curator of the Darnell Collection and fashion consultant, Charlotte Smith
- representatives of national retailer, Target Australia
Mr Kay joined the group with Cotton Australia Regional Manager, Paul Sloman, and Auscott Marketing Manager/Australian Cotton Shippers Association Chair, Arthur Spellson.
Cotton Australia would like to acknowledge the support of leading grower, Auscott, for its sponsorship of the day, and the Carberry family who hosted the group on their farm for the second half of the tour.
Source: Cotton Australia